the history of rade

rade – The story of a brand that lives with you

It all started with a simple frustration: too often, buying quality clothes was way too expensive, and buying branded clothes didn't guarantee style or durability . So i decided to handle things myself : creating my own pieces, choosing every material, every detail, every design.

The first piece I designed, I wore it every day. And the reactions quickly came:
"Your sweater is great, what brand is it?" or "I really like what you're wearing." Then, my friends asked me to make some for them... and their friends too. Sale after sale, piece after piece, the first 50 sweaters found buyers . At that moment, I realized I had something in my hands, something I really loved: creating and sharing.

That's how rade was born , with two strong words as our guiding light: quality and simplicity . Every t-shirt, sweater, or sticker we make carries this vision: thoughtful design, carefully chosen materials, and a unisex approach that fits all lives and all outfits.

But rade isn't just about clothes . It's a mindset. Wearing rade means joining a movement:

• Reject the codes of inaccessible luxury.

• Promote authenticity and quality without ostentation.

• Live in the present moment, intensely.

rade is about everyday adventures : going to a party the night before an exam and passing with flying colors, rock climbing without safety, skateboarding down a mountain without a helmet. rade is taking blurry photos in the evening with friends and posting them, the photos of the products that you will see are far from being the most qualitative but at least they are real. rade is taking a white sheet in a field to shoot our products, without artifice, just the essence of what we are.

In the future, rade will continue to cultivate this authenticity , while offering increasingly high-quality products. And why not? Organize a huge party in a penthouse, where the only key would be to wear rade .

rade, it's simple. rade, it's true. rade, it's you.